13 years after Twilio first launched, CEO and co-founder Jeff Lawson opens up about the peaks and valleys to share a set of unconventional company building lessons on how to get better as you scale — from introducing new products and refining go-to-market strategies, to focusing annual planning and making post-mortems more effective. — Read […]
Lifetime Customer Value or LTV is a crucial concept in analytics, a metric that simply express what the customer is worth (value), from the time she signs up, throughout her lifetime of interactions with your app, in the future. Through a general formula of value of same x number of repeated transactions x projected length […]
In the startup-world, from conception to launch and acquisition, usually involves mass user acquisition, in order to increase brand value, and ultimately become a more attractive proposition for further investment, or even potential acquisition. Operating in such a competitive landscape, analytics has become a critical factor. Knowing and understanding app usage is crucial, understanding what features […]
Amazing ideas come to you in the most inconvenient of times, despite your mind being a great incubator of ideas, whether you are out and about, or going for a jog in the park, and you don’t want that idea to escape your mind and conscious. Lean Canvas Template is a template you should download now and […]
A while back I reviewed a lovely book , Lean Analytics, which was posted by Alistair, called Finding your One Metric That Matters. In paraphrasing the post, the author emphasises whilst t’s not wise to neglect all other analytical measures and pigeon-hole yourself on one, giving one metric a focus over another one allows you […]
